Projects
(Selected Works)1. ‘Baby, what are we?’
2. 1% BETTER
3. Virtual Alley Dimension
4. The Youth & The HIV
5. Avant Garde
6. Baseball Cage
(Selected Works)
1. ‘Baby, what are we?’
2. 1% BETTER
3. Virtual Alley Dimension
4. The Youth & The HIV
5. Avant Garde
6. Baseball Cage
‘Baby, what are we?’
Type: Individual Project
Role: Graphic Designer, UX (User Experience) / UI (User Interface) Designer, Creative Director, Art Director & Editor
Involved: Graphic Design, UX (User Experience) / UI (User Interface) Design, Creative Production, Advertising & Campaign Identity
Overview
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‘Baby, what are we?’ is a graduation project launching a Valentine’s Day campaign for Seoul-based niche perfume brand BORNTOSTANDOUT®.
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Targeting Gen Z, it embraces the humor and ambiguity of “situationships”
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a modern, undefined relationship stage. The campaign challenges romantic clichés by introducing limited-edition products that reflect the fleeting, playful nature of these bonds.
- Designed to resonate with younger audiences, it redefines Valentine’s Day through bold storytelling and unconventional celebration of contemporary love.
CREDITS
CREATIVE DIRECTOR
Louis Nguyen from RMIT University, Ho Chi Minh city, Vietnam
ART DIRECTOR
Louis Nguyen from RMIT University, Ho Chi Minh city, Vietnam
GRAPHIC DESIGNER
Louis Nguyen from RMIT University, Ho Chi Minh city, Vietnam
EDITOR
Louis Nguyen from RMIT University, Ho Chi Minh city, Vietnam
PHOTOGRAPHY & FILMED
Minh Anh Nguyen from Trinity College | University of Melbourne, Melbourne, Australia
Quynh Anh Nguyen from Bangkok University, Bangkok, Thailand
MODELS
Bui Huong Nguyen Pham (s3926591) from RMIT University, Ho Chi Minh city, Vietnam
Olexandr Izovit (s3927582) from RMIT University, Ho Chi Minh city, Vietnam
SHOOTING & FILMING LOCATION
Paddy Noddy Cocktail Bar, district 1, HCM city, Vietnam
VOICE OVER ACTRESS
Nhat Vy Duong (s3878601) from RMIT University, Ho Chi Minh city, Vietnam
SUPERVISOR
Abbas Mteirek from RMIT University, HCM city, Vietnam
SPECIAL THANKS TO
Dat & Nha from Paddy Noddy for the location & the support
Lecturers from Capstone 2 for the support & assistance
Friends & Family for the support & assistance
This project utilizes assets from BORNTOSTANDOUT® solely for personal & educational purposes as part of a university project. BORNTOSTANDOUT® is not affiliated with or endorsing this project.
This video is created for educational purposes only as part of a university project. The music used in this video is copyrighted and belongs to its respective owners. No copyright infringement is intended, and this video is not for commercial use.