Avant Garde
Year: 2023
Type: Individual Project
Role: Creative Director, Brand Strategist & Visual Designer
Involved: Logo Design, Graphic Design & Branding
Overview
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‘Avant Garde’ is a conceptual branding project for an underwater sports complex that merges sport, architecture, and nature.
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Inspired by Zaha Hadid’s parametric design, it features fluid forms reflecting aquatic motion. More than a brand, it embodies innovation and modernity, positioning the venue as a cultural landmark.
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The project explores spatial abstraction and regional identity through immersive design, creating a visionary narrative that redefines how we experience space, movement, and the future of sports environments.
The Youth & The HIV