Projects
(Selected Works)1. ‘Baby, what are we?’
2. 1% BETTER
3. Virtual Alley Dimension
4. The Youth & The HIV
5. Avant Garde
6. Baseball Cage
(Selected Works)
1. ‘Baby, what are we?’
2. 1% BETTER
3. Virtual Alley Dimension
4. The Youth & The HIV
5. Avant Garde
6. Baseball Cage
1% BETTER
Type: Group Project
Role: Project Manager, Graphic Designer, 3D Designer, UX (User Experience) / UI (User Interface) Designer & Director
Involved: Graphic Design, UX (User Experience) / UI (User Interface) Design, Creative Production, Advertising & Campaign Identity
Overview
-
‘1% BETTER’ is a second-year university project developed with Adidas for a ‘Comfort’ concept challenge. Inspired by Atomic Habits, our team reframed comfort as consistent, subconscious growth - emphasizing that daily 1% improvements lead to lasting change.
-
The campaign promotes discipline over motivation, positioning Adidas as a partner in personal growth. I led team coordination, resource management, and asset production, we worked directly with the amazing Adidas team.
- The project earned 3rd place out of 20 teams, praised for its clear concept and strategic execution.
‘Comfort in the subconsciousness is when you can adapt the abnormal action in daily life.’ — our definition.
Motivation can be found all around us in our daily lives. It inspires people want to create something new or try new things.
However, how long could the inspired state last? Changing abruptly takes you out of your comfort zone, and your subconscious will send a signal to your body while also producing frustrating emotions.
Adidas has created a campaign that might help the audience stay on track and increase their effort. On the path to reaching our goals, we might need a companion who can keep us stable and get out of all the distractions.
However, in order to achieve your goals, you must exercise discipline, but more importantly, consistency. Because you will never begin if you do not make a commitment. However, without consistency, you will never finish.
CREDITS
TEAM
Anh Nguyen Nguyen (Louis Nguyen) (s3926297)
Nam Duy Nguyen (s3932828)
Anh Phuong Nguyen (s3924680)
Danh Cong Pham (s3938109)
PROJECT MANAGER / DIRECTOR
Louis Nguyen from RMIT University, Ho Chi Minh city, Vietnam
ASSISTANT DIRECTOR
Anh Phuong Nguyen from RMIT University, Ho Chi Minh city, Vietnam
STORYBOARDS
Danh Cong Pham from RMIT University, Ho Chi Minh city, Vietnam
ACTOR
Nam Duy Nguyen from RMIT University, Ho Chi Minh city, Vietnam
EDITOR
Louis Nguyen from RMIT University, Ho Chi Minh city, Vietnam (Video’s Compostion)
Nam Duy Nguyen from RMIT University, Ho Chi Minh city, Vietnam (Motion Graphic)
ART DIRECTOR
Nam Duy Nguyen from RMIT University, Ho Chi Minh city, Vietnam
Anh Phuong Nguyen from RMIT University, Ho Chi Minh city, Vietnam
2D ELEMENTS ILLUSTRATOR
Danh Cong Pham from RMIT University, Ho Chi Minh city, Vietnam
GRAPHIC DESIGNER
Louis Nguyen from RMIT University, Ho Chi Minh city, Vietnam
Nam Duy Nguyen from RMIT University, Ho Chi Minh city, Vietnam
Anh Phuong Nguyen from RMIT University, Ho Chi Minh city, Vietnam
Danh Cong Pham from RMIT University, Ho Chi Minh city, Vietnam
UX (USER EXPERIENCE) / UI (USER INTERFACE) DESIGNER
Louis Nguyen from RMIT University, Ho Chi Minh city, Vietnam
3D DESIGNER
Louis Nguyen from RMIT University, Ho Chi Minh city, Vietnam
PHOTOGRAPHY & FILMED
Quynh Anh Nguyen from Bangkok University, Bangkok, Thailand
SUPERVISOR
Abbas Mteirek from RMIT University, HCM city, Vietnam
MUSIC CREDIT
‘Tokyo Inn’ by HYUKOH (혁오)