Baseball Cage
Year: 2022 - 2023
Type: Individual Project
Role: Graphic Designer, Illustrator, 3D Designer, UX (User Experience) / UI (User Interface) Designer & Art Director
Involved: Graphic Design,
UX (User Experience) / UI (User Interface) Design, Illustration, Advertising & Campaign Identity
Overview
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‘Baseball Cage’ is a three-month UX/UI project for Vietnam’s first automatic baseball venue in District 7, Ho Chi Minh City.
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Developed during my UX/UI course, it included field research and user interviews to enhance engagement. I designed a mobile app with booking, tutorials, promotions, and a member section, while offering physical alternatives.
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Later, I proposed an immersive event concept with interactive games and a digital reward system, aiming to enrich user experience through behavior-driven design and spatial interaction.
Phase 1
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Application Design
‘Before solution’ Journey Mapping...
‘After solution’ Journey Mapping...
Phase 2 — ‘Beyond Interactive’ Design
Avant Garde